No. More.Forms!

Identity resolution is the process of matching anonymous website visitors to real contact information — name, email, phone number — without requiring them to fill out a form. It matters because the vast majority of website visitors leave without ever identifying themselves. With identity resolution, marketers can turn that anonymous traffic into actionable leads, enabling personalized outreach, better retargeting, and significantly higher conversion rates. Launch Labs' Ignite platform uses privacy-compliant identity resolution to help businesses capture up to 20x more leads from their existing web traffic.

Traditional marketing relies on cookies and form submissions — both increasingly unreliable as browsers phase out third-party cookies and visitors avoid forms. Ignite uses first-party data signals and deterministic identity matching to resolve visitors in real time. When someone visits your site, Ignite cross-references behavioral and device signals against a vast identity graph to return verified contact information. This works across devices and sessions, giving you a persistent view of who's engaging with your site.

Retargeting shows ads to people who have visited your site, but you do not know who they are. You are simply following a cookie. Identity resolution goes further by identifying who visited, what they looked at, and providing contact information so your sales team can reach out directly. You can still use Ignite data for retargeting, but you can also call, email, or send direct mail. Clients who compare Ignite’s return rate with traditional retargeting consistently see more returning visitors and more leads.

Yes. Launch Labs takes privacy seriously. Ignite operates using privacy-compliant data practices, including honoring opt-out requests and maintaining compliance with CCPA, CAN-SPAM, and other applicable regulations. All data is sourced from consented, first-party relationships. We work with our clients to ensure their use of identity resolution data aligns with their industry's regulatory requirements.

Identity resolution delivers strong ROI across industries where website traffic plays a critical role in driving leads and sales. Launch Labs supports organizations in automotive, home services, financial services, ecommerce, and digital agencies that manage marketing and lead generation for their clients. Automotive is a particularly strong vertical, with thousands of dealerships using Ignite to identify anonymous shoppers, engage high-intent buyers, and connect marketing activity to real sales outcomes. Any business investing in driving website traffic but losing most visitors to anonymity is a strong fit for identity resolution.

Ignite by Launch Labs is a platform that improves website, marketing, and advertising performance. It’s all about streamlining data collection so you can foster meaningful engagement with leads and optimize sales conversion rates.

Ignite stands apart in a few key ways. First, Ignite does not bundle advertising costs into its pricing. You own your leads and can activate them across the ad platforms you already use, giving your team more flexibility and better control over total marketing spend. Second, Ignite combines identity resolution with real-time behavioral insights, so you can see not only who visited your site but also what they viewed, how long they engaged, and where their interests likely lie. Finally, every Ignite deployment includes dedicated customer success support to help you get the most value from the platform. Launch Labs has also been recognized on the Inc. 5000 list with 614% revenue growth, reflecting the trust thousands of businesses place in our solutions.

Ignite is used by marketers, agencies, business owners, and sales teams looking to better understand and convert website traffic. Marketers use Ignite’s insights to identify where their campaigns are having the greatest impact and uncover new opportunities to improve performance. Business owners and sales teams rely on Ignite’s leads to better understand prospect interests, helping them connect with higher-intent buyers and improve follow-up success. Agencies use Ignite to strengthen the value of their services by identifying more opportunities from the traffic they generate, turning anonymous visitors into actionable leads for their clients.

Launch Labs offers an agency partner program designed to help agencies expand their services and deliver stronger results for their clients. Partners gain access to Ignite along with resources, training, and dedicated support to help identify high-intent visitors, activate audiences, and demonstrate measurable marketing impact. Agencies can also white-label the solution and integrate it into their existing service offerings. To learn more, visit our partner program page.

Yes. All Launch Labs plans include onboarding and ongoing support through a dedicated product support team run by real people. Our team works closely with clients to ensure the solutions are set up correctly, delivering value and helping teams get the most out of the platform over time.

Results vary by industry and website traffic volume, but clients consistently report meaningful returns. Automotive dealerships using Ignite have reported generating more than $44,000 in new and used vehicle revenue in their first month, along with additional service revenue. Agencies deploying Ignite across multiple clients often see improved lead quality, increased sales volume, and lower cost per acquisition while maintaining or reducing marketing spend. Many partners describe Ignite as a solution that helps them connect marketing activity more directly to measurable revenue outcomes.

Setup is quick. As soon as the Ignite script is added to your website, data collection begins immediately. Most clients are onboarded and collecting usable insights within a few days. Ignite connects through its API and integrates with widely used CRM systems, allowing it to fit into existing workflows without disruption. As one marketing lead shared, “The onboarding process was super easy and smooth. Even before launching campaigns, we were already gaining valuable insights.”