Blog & Beyond

Boldly blogging where no marketer has blogged before.

Lastest posts

Marketing in the Age of Intelligence
Blog
April 11, 2024
April 10, 2024

Marketing in the Age of Intelligence

AI marketing can help customize the customer journey with dynamic content and personalized offers. Put it to work for your customers with Ignite by LaunchLabs.

What is Identity Resolution and How Does It Support Marketing?
Blog
March 29, 2024
March 29, 2024

What is Identity Resolution and How Does It Support Marketing?

Identity resolution helps marketers offer customized experiences to customers, improve return on investment, and even engage unknown visitors. Learn all about it.

4 Strategies for Agencies to Successfully Sell Marketing Technology
Blog
March 24, 2024
March 15, 2024

4 Strategies for Agencies to Successfully Sell Marketing Technology

Convincing your clients to adopt a new marketing technology can be a challenge. Here’s how to help them put down their objections and seize the solution.

Drive More Automotive Sales Leads From Interest to Conversion
Blog
March 1, 2024
February 29, 2024

Drive More Automotive Sales Leads From Interest to Conversion

Do more with the traffic coming to your dealer website. Instead of trying to get more automotive sales leads, here’s how to convert more of the ones you have.

Your First 90 Days with Ignite: A Guide to Success
Blog
March 1, 2024
February 23, 2024

Your First 90 Days with Ignite: A Guide to Success

Over 90 days, Ignite helps transform website visitors into loyal customers by initially identifying interests for targeted promotions, then optimizing offers and re-engaging past buyers, and finally sustaining momentum by refreshing offers and leveraging advanced modules to enhance targeting and ROI.

Geolocation Marketing Demystified
Blog
March 1, 2024
February 9, 2024

Geolocation Marketing Demystified

Geolocation marketing leverages real-time location data for personalized engagement, but faces limitations with traditional tracking methods. Launch Labs' Ignite revolutionizes this by using user-consented GPS data for accurate, privacy-compliant targeting, setting a new standard for personalized marketing strategies.

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