Blog & Beyond

The geolocation popup is no longer required for effective identity resolution, allowing businesses to maintain high match accuracy while delivering a smoother, interruption-free experience for website visitors.

This white paper outlines a data-driven framework for optimizing identity resolution performance, helping businesses balance accuracy and scale through real-world validation and multi-objective optimization.

Find the best identity resolution platform to turn your B2C sales site into a lead generation powerhouse. We compare top options to help you find your best fit.

An identity graph connects data across devices and interactions to build a unified customer profile, enabling more personalized and effective marketing. This blog explains how identity graphs work, why owning your own matters, and how Launch Labs uses real-time, first-party data to power smarter outreach and measurable performance.

Identity resolution empowers personalization and helps sellers of considered purchases turn website visitors into customers. Here’s everything you need to know.

This 4-step strategy can simplify digital marketing for car dealerships. Use it to find and engage modern automotive shoppers and turn leads into customers.