Most identity resolution systems operate without true visibility into whether their matches are correct. At Launch Labs, we’ve developed a measurable, tunable framework that helps businesses optimize identity resolution performance by validating against real customer data inside their CDP. Our approach balances scale and accuracy through multi-objective optimization, using Pareto frontier analysis to identify the best possible resolution settings for each use case. Whether your priority is attribution, CRM enrichment, or high-integrity retargeting, this framework provides the clarity and control needed to drive better results.
Get the full methodology and insights, download the white paper today.
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Optimizing Accuracy and Reach in Identity Graphs
Most identity resolution systems operate without true visibility into whether their matches are correct. At Launch Labs, we’ve developed a measurable, tunable framework that helps businesses optimize identity resolution performance by validating against real customer data inside their CDP. Our approach balances scale and accuracy through multi-objective optimization, using Pareto frontier analysis to identify the best possible resolution settings for each use case. Whether your priority is attribution, CRM enrichment, or high-integrity retargeting, this framework provides the clarity and control needed to drive better results.
Get the full methodology and insights, download the white paper today.
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Thank you for downloading Optimizing Accuracy and Reach in Identity Graphs!
Inside, you’ll find:
- A framework for measuring and improving identity resolution performance using real-world customer data.
- Insights into how to balance resolution accuracy and scale through multi-objective optimization and Pareto frontier analysis.
- Practical strategies to tune identity settings based on specific business goals like attribution, CRM enrichment, and customer engagement.
Get started now by accessing your white paper here.
Thank you for downloading Optimizing Accuracy and Reach in Identity Graphs!
Inside, you’ll find:
- A framework for measuring and improving identity resolution performance using real-world customer data.
- Insights into how to balance resolution accuracy and scale through multi-objective optimization and Pareto frontier analysis.
- Practical strategies to tune identity settings based on specific business goals like attribution, CRM enrichment, and customer engagement.
Get started now by accessing your white paper here.