Most identity resolution systems operate without true visibility into whether their matches are correct. At Launch Labs, we’ve developed a measurable, tunable framework that helps businesses optimize identity resolution performance by validating against real customer data inside their CDP. Our approach balances scale and accuracy through multi-objective optimization, using Pareto frontier analysis to identify the best possible resolution settings for each use case. Whether your priority is attribution, CRM enrichment, or high-integrity retargeting, this framework provides the clarity and control needed to drive better results.‍

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