Identity Resolution That Turns Traffic Into Revenue
Ignite is Launch Labs’ identity resolution and activation platform built to identify anonymous website visitors, validate intent, and convert high-consideration shoppers without friction.
.png)
Built for Agencies
Ignite is built for agencies that manage websites and marketing programs for consumer-facing brands with considered purchase journeys and online offers. It is designed to work alongside existing client and agency technology, giving agencies control of first-party shopper data without disrupting current workflows.
Ignite enables agencies to identify high-intent shoppers, create and activate custom audiences across advertising channels they already manage, and deliver agency-branded leads directly into client CRMs. With a fully white-labeled option, Ignite helps agencies clearly demonstrate their impact on conversion, sales, and revenue while strengthening client relationships and retention.
The Ignite Framework
Resolve Anonymous Visitors
Ignite identifies previously anonymous website visitors using privacy-safe identity signals and first-party data, giving agencies access to high-intent shopper identity that would otherwise remain unavailable. This creates a persistent identity layer across sessions that agencies can use to power audience creation, engagement, and downstream activation.
Segment and Engage in Real Time
Ignite continuously evaluates on-site behavior to determine intent and readiness to engage. Visitors are segmented dynamically in real time, enabling agencies to build and manage custom shopper audiences based on interest, behavior, and buying signals, and engage them with relevant experiences when confidence thresholds are met.
.svg)
Activate Across Channels
Once identity and intent are validated, Ignite activates high-confidence shoppers directly into the advertising platforms, CRMs, and engagement tools agencies already manage. Audiences and leads are delivered without disrupting existing systems or workflows, allowing agencies to maintain control of activation and execution.
.avif)
Measure Conversion and Attribution
Ignite connects identity, audience activation, and downstream outcomes to provide clear conversion and sales attribution. Agencies and marketers can directly demonstrate the impact they are driving, tying advertising and engagement efforts to measurable revenue and performance results for their dealer clients.
.svg)
Identify & Activate High-Intent Traffic With Ignite
Identify anonymous visitors, validate intent, and engage shoppers at the right moment. The result is higher-quality leads, clearer attribution, and measurable revenue impact without adding friction to the customer experience.
Frequently asked questions
How does Ignite identify website users?
Identity resolution is the practice of connecting and consolidating all the identifiers of an individual that may exist on multiple platforms and devices and mapping them to one person. This allows brands to better leverage the data they already have on their customers, thus enabling the ability to gain unparalleled recognition and insights.
How is Ignite different from other identity resolution platforms?
Ignite stands apart in a few key ways. First, Ignite does not bundle advertising costs into its pricing. You own your leads and can activate them across the ad platforms you already use, giving your team more flexibility and better control over total marketing spend. Second, Ignite combines identity resolution with real-time behavioral insights, so you can see not only who visited your site but also what they viewed, how long they engaged, and where their interests likely lie. Finally, every Ignite deployment includes dedicated customer success support to help you get the most value from the platform. Launch Labs has also been recognized on the Inc. 5000 list with 614% revenue growth, reflecting the trust thousands of businesses place in our solutions.
Who can use Ignite?
Ignite is used by marketers, agencies, business owners, and sales teams looking to better understand and convert website traffic. Marketers use Ignite’s insights to identify where their campaigns are having the greatest impact and uncover new opportunities to improve performance. Business owners and sales teams rely on Ignite’s leads to better understand prospect interests, helping them connect with higher-intent buyers and improve follow-up success. Agencies use Ignite to strengthen the value of their services by identifying more opportunities from the traffic they generate, turning anonymous visitors into actionable leads for their clients.
What are Ignite’s personalization capabilities?
Ignite makes it easier than ever to engage site visitors with personalized offers. Sure, there are likely universal messages that would appeal to all of your visitors, but we believe it is crucial to create layers of strategic, custom messaging, so Ignite provides the power of personalization by effectively using the first-party data you’re collecting to tailor on-site offers, retargeting, emails, SMS, and dynamic landing pages.
Does Ignite work on mobile?
Short answer: Yes! Long answer? We know you need mobile conversions. After all, half of website traffic is from a mobile device, yet mobile conversion rates are traditionally much lower than desktop conversion rates. Ignite eliminates barriers to mobile conversion with 1-tap lead technology. Users don’t even have to enter their mobile number—they just click an offer button and Ignite will do the rest by grabbing their number, building out their identity record, and sending everything to your CRM.
Is Ignite GDPR compliant?
Yes. For more information, see our privacy policy.
Is Ignite CCPA compliant?
Yes! While CCPA is an ever-evolving law, we're following it closely and going beyond what's required.
What kind of ROI can I expect from Ignite?
Results vary by industry and website traffic volume, but clients consistently report meaningful returns. Automotive dealerships using Ignite have reported generating more than $44,000 in new and used vehicle revenue in their first month, along with additional service revenue. Agencies deploying Ignite across multiple clients often see improved lead quality, increased sales volume, and lower cost per acquisition while maintaining or reducing marketing spend. Many partners describe Ignite as a solution that helps them connect marketing activity more directly to measurable revenue outcomes.
Do you sell lists or audiences for marketing purposes?
No. Never.
How long does it take to set up Ignite?
Setup is quick. As soon as the Ignite script is added to your website, data collection begins immediately. Most clients are onboarded and collecting usable insights within a few days. Ignite connects through its API and integrates with widely used CRM systems, allowing it to fit into existing workflows without disruption. As one marketing lead shared, “The onboarding process was super easy and smooth. Even before launching campaigns, we were already gaining valuable insights.”
Does Ignite have reporting and analytics?
Ignite gathers robust data, delivering clear and insightful reporting to effectively evaluate your marketing investment. With Ignite, you gain insights into leads generated, sales conversions, attribution reporting, and more. Additionally, Ignite provides insight into audience behaviors, fostering a deep understanding of visitor preferences. The combination of the data collected by Ignite and the smart marketing tools it provides ensures that your tactics are consistently effective to maximize the return on your investment.