Blog & Beyond

Boldly blogging where no marketer has blogged before.

Lastest posts

Your First 90 Days with Ignite: A Guide to Success
Blog
March 1, 2024
February 23, 2024

Your First 90 Days with Ignite: A Guide to Success

Over 90 days, Ignite helps transform website visitors into loyal customers by initially identifying interests for targeted promotions, then optimizing offers and re-engaging past buyers, and finally sustaining momentum by refreshing offers and leveraging advanced modules to enhance targeting and ROI.

Geolocation Marketing Demystified
Blog
March 1, 2024
February 9, 2024

Geolocation Marketing Demystified

Geolocation marketing leverages real-time location data for personalized engagement, but faces limitations with traditional tracking methods. Launch Labs' Ignite revolutionizes this by using user-consented GPS data for accurate, privacy-compliant targeting, setting a new standard for personalized marketing strategies.

Thriving in the Post-Third-Party Cookie Era
Blog
March 1, 2024
February 2, 2024

Thriving in the Post-Third-Party Cookie Era

Navigating the post-third-party cookie era presents challenges and opportunities for businesses in digital marketing. This blog explores the impact of the demise of third-party cookies, the importance of leveraging first-party data, and how technologies like Ignite can empower businesses to thrive in the evolving landscape.

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